Sponsored Ads on Amazon
Sponsored Ads campaigns help to increase the visibility of products. PPC campaigns, also known as Pay-Per-Click ads, drive more traffic to the product detail page. The ads are displayed on Amazon in different positions, depending on which ad rank the advertiser achieves with his bids. The playout is controlled via keywords or search terms. Costs only occur if the ad is clicked on.
Advertising for Amazon in numbers *Based on account reporting from first half year of 2023
206
k
Ad Spend
6.2
Mio.
Ad Revenue
248
Mio.
Impressions
3.32
%
ACOS
30.09
ROAS
Amazon Sponsored Ads
We know that a successful advertising strategy on Amazon is crucial to increase the visibility of your products and maximize sales. That's why we develop targeted and customized PPC strategies to ensure that your ads are placed in the optimal positions and that you can achieve the best possible return on investment (ROI).
Data-Driven
Our Amazon PPC experts use a variety of tools and strategies to target the optimal audience for your products and match ads to relevant search queries. Via continuous and data-based monitoring of the campaigns, we are able to optimize the ads on the fly for a maximum conversion rate.
Experienced
Our passion and experience in Amazon Advertising allows us to target products and increase brand awareness. We understand the dynamics of the Amazon marketplace and know how to take full advantage of the unique benefits of Amazon Sponsored Ads to maximize sales success.
Which advertising types does Amazon Ads provide?
Amazon PPC offers a range of different ad formats from Sponsored Products to Sponsored Brands and Sponsored Display. Sponsored Products promote individual items and display the ads right within the search results. Sponsored Brands allow you to showcase your name brand and feature multiple products in one ad. Sponsored Display offers the possibility to place ads on product pages and target customers who have already been looking at similar products.
Sponsored Products
Sponsored Product campaigns are PPC campaigns designed to drive more traffic to the product detail page. Campaigns with Sponsored Products help to increase the visibility of your products.
Sponsored Brands
Sponsored Brand Ads are keyword and product triggered PPC ads. They generate more exposure for brand and products, increasing brand awareness and sales.
Sponsored Display Ads
Sponsored Display Ads are a PPC ad format used to target consumers who have already viewed the products but not yet purchased them - or users who have shown interest in certain products or categories.
Sponsored Video Ads
Sponsored Video Ad campaigns are eye-catching movie or video ads, they help to increase visibility and drive more traffic to product pages.
The KPIs are stable? Not good enough!
One of the most important elements of our work is the creation and optimization of Sponsored Ads campaigns on Amazon. Every day we develop and improve PPC campaigns for our clients. With AI-powered bidding software and our profound PPC experience, we achieve the maximum success for our Amazon advertising clients.
Everything at a glance
Always keep an eye on the success of your ads. Our Insights & Analytics Dashboard for Retail Analytics visualizes your advertising performance. Insights and individual reports are available for download and show you all the key performance indicators at a glance.
Through continuous monitoring and adjustments, we improve the performance of your campaigns and optimize your costs.
You've got questions?
We have the answers!
Tell us how we can support you and your company, and we'll get back to you promptly. Let’s take your Amazon business to the next level.
contact@marktplatz-komplizen.de
+49 (0) 40 – 209 635 42
Marktplatzkomplizen GmbH
Danziger Str. 44
20099 Hamburg
Marktplatzkomplizen
