Amazon & e-commerce in India

India

Indian e-commerce is on an upward growth trajectory. Online commerce in India is estimated to account for 25% of the total retail market and is expected to reach 37% by 2030. By 2034, India is forecast to overtake the U.S. and become the second largest e-commerce market in the world.

Short Facts

Payment methods

Payment methods include credit card, wallet apps and Aadhaar Enabled Payment System.

Sales

The e-commerce market represents 25% of the total retail market.

Population

Consumers aged 35 - 44 represent the largest buyer base. Younger shoppers buy from consumer-to-consumer (C2C) marketplaces.

Growth

E-commerce industry to become the second largest e-commerce market in the world by 2034.

E-commerce in India

The largest e-commerce platforms are Amazon and Flipkart, this duopoly position is not yet broken.

Grafik Menschen mit Megafon und Sprechblasen

Conclusion

The e-commerce market in India offers many worthwhile opportunities for companies. India is witnessing a sharp rise in e-commerce and digitally influenced spending. The number of online shoppers has grown rapidly in recent years and is expected to grow 2.5 times and nearly 6 times respectively in the next decade. Additionally, India has the world's lowest mobile data and smartphone costs. This facilitates access to e-commerce for a large number of people.