Amazon & e-commerce in Turkey

Turkey

E-commerce in Turkey has experienced significant growth in recent years. The market has developed strongly, especially since 2018. In 2022, the market, pandemic operated, recorded the highest growth compared to the previous year. The e-commerce market in Turkey includes various segments and categories. These include sales of consumer goods, fashion, electronics, furniture, food and beverages, and beauty and household products.

Short Facts

Payment methods

Credit card and wallet apps are the main payment methods.

E-Commerce Turnover

At just under $12 billion, e-commerce accounts for 15% of total economic sales.

Population

Consumers under the age of 34 make 73% of all online purchases.

Growth

The e-commerce industry expects annual growth of 8.6%.

E-commerce in Turkey

The most successful e-commerce websites include Hepsiburada, Trendyol, eBay and Amazon.

Grafik Menschen mit Megafon und Sprechblasen

Conclusion

Rapid consumption and changing consumer needs, along with the unique conditions of the coronavirus pandemic, have contributed to the strong growth of the e-commerce market. 64% of consumers in Turkey have purchased product or service online, indicating that Turkish consumers have adapted to online shopping. One thing to consider for successful entry into the Turkish market is the language barrier.