France
The e-commerce market in France is an important economic sector and offers companies the opportunity to offer their products and services. The growing use of e-commerce in France reflects consumers' growing interest in convenient and accessible shopping options.
Short Facts
Payment methods
Purchases are most often made by credit or debit card.
E-commerce Turnover
The market share of e-commerce in retail sales is 9%.
Population
Consumers aged 23 - 45 represent the largest group of buyers.
Wachstum
Die E-Commerce-Branche erwartet einen anstieg um 10 % bis 2026.
E-commerce in France
The market is shared by the largest e-commerce platforms eBay, Fnac, Cdiscount and Amazon.
Conclusion
From the perspective of German retailers, France is certainly an obvious choice to expand abroad. The common currency and the fact that France is a member of the EU, allowing goods and people to move freely between the two countries, are the main reasons for entering the French market. The French are connected, digitally savvy and love to shop online.
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