Poland
E-commerce in Poland has experienced a considerable development in recent years. The number of registered e-commerce stores in Poland has also increased and is continuously rising. A peculiarity of the Polish market is that international, especially large American companies do not play such a large role, eBay, Amazon & Co. share the market with many national suppliers.
Short Facts
Payment methods
The most common forms of payment are bank transfer and PayU.
E-commerce Turnover
The market share of e-commerce in retail sales at just under 8%.
Population
Only 26% of Polish customers buy from foreign online retailers.
Growth
The e-commerce industry expects a 10% annual increase until 2026.
E-commerce in Poland
The largest e-commerce platforms are Allegro, Mediaexpert, Zalando, Euro and Amazon.
Conclusion
Poland is playing an increasingly important role in e-commerce and offers significant growth potential thanks to a relatively young population. More than half of them regularly shop online, making Poland the strongest e-commerce market in Eastern Europe. The language barrier is also no higher than for France, Italy or Spain.
You've got questions?
We have the answers!
Tell us how we can support you and your company, and we'll get back to you promptly. Let’s take your Amazon business to the next level.
contact@marktplatzkomplizen.de
+49 (0) 40 – 209 635 42
Marktplatzkomplizen GmbH
Danziger Str. 44
20099 Hamburg
Marktplatzkomplizen
