Spain
The growth of the e-commerce market in Spain is driven by increasing Internet and smartphone usage and the introduction of new payment methods. In Spanish e-commerce, it should be noted that online shoppers are becoming more demanding and that the price is a key factor.
Short Facts
Payment methods
The most popular payment methods are debit cards and wallet apps.
E-Commerce Turnover
In Spain, e-commerce accounts for just under 10% of retail sales.
Growth
The e-commerce industry expects a 9% increase by 2027.
Population
Consumers from 20 - 50 years of age represent the largest buyer group.
