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Advertising for Amazon

Reach and win customers with PPC and DSP

The variety of Amazon Advertising opportunities

Amazon offers a variety of advertising options specifically designed to increase the visibility of your products and boost your sales. We guide you through these options and the best strategies to ensure your success. With our expertise, we help you reach potential buyers and successfully promote your products. We offer real-time insights and optimization options to maximize the success of your advertising.

Sponsored ads (PPC)

With Sponsored Ads campaigns such as Pay-Per-Click, you increase the visibility of products and drive more traffic to product detail pages. The display is controlled via keywords and the ads are displayed in different positions on Amazon. Amazon PPC Ads only incur costs when the ad is clicked on.

Sponsored products

Sponsored Products campaigns are PPC campaigns that serve to drive more traffic to the product detail page. Sponsored Products campaigns help to increase the visibility of products.

Sponsored brands

Sponsored brands ads are keyword and product-driven PPC ads. They generate more attention for the brand and help to increase brand awareness and sales.

Sponsored display

Sponsored Display Ads are targeted PPC ads to address users who have already viewed products but have not yet purchased, or who show interest in certain products/categories.

Sponsored video

Sponsored Video Ads campaigns are attention-grabbing ads in film or video form. They create above-average attention for your products and help to drive more traffic to the product detail page.

Grafik Mann mit Smartphone in der Hand

Advertising for Amazon *Based on account reporting 2023

1.12

 Mio

Ad Spend

1.16

 Mrd.

Impressions

19.07

 Mio.

Sales

5.91

%

ACOS

17.1

ROAS

Amazon Demand Side Plattform

Amazon is not the only website where you can reach your target group. To reach potential customers outside the Amazon platform, Amazon offers "Amazon DSP" or "Programmatic Advertising". With our own DSP entity and our programmatic advertising team, we offer you the opportunity to occupy advertising space on websites outside Amazon and thus expand the visibility of your products.

Exclusive
target groups

We target the right audience based on shopping behavior, age, interests and many other criteria.

Strategic analysis

With Amazon Audience Insights, we gain data-based insights into the target group and open up new groups of buyers.

Secure
playout

Amazon guarantees a secure advertising environment via the Amazon network through technical and external solutions.

*Italian customer, May 2023

4.5

 k

Total cost

160

 k

Total product sales

1758

NTB Purchases

35.48

Total ROAS

Do you have any questions?

Let us know where you would like us to help you. We will get back to you with a proposal on how to proceed and take your project to the next level!

kontakt@marktplatz-komplizen.de
+49 (0) 40 – 209 635 42
Marktplatzkomplizen GmbH
Danziger Str. 44
20099 Hamburg, Germany

Marktplatzkomplizen GmbH - Kontaktformular

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