We help growing your Amazon business
In the dynamic world of Amazon, it is crucial to have a competent partner at your side who will lead your brand to success. In order to protect brand owners from false product representations by third-party sellers, we also recommend a sensible strategy for companies that are not yet active on Amazon. As an agency for Amazon, we offer customized strategies and sound advice to help your Amazon business move forward.
Development
Every company is unique, which is why we start our process with an in-depth analysis of your brand, define the target group and determine the market potential on Amazon. Based on an individual Amazon strategy, we not only ensure short-term success, but also focus on sustainable and long-term growth! In this way, we enable high product visibility, increasing sales and success.
Support
As a full-service agency, we support sellers and vendors or use a hybrid strategy. We support you in setting up a Seller Center or Vendor Center and take care of the creation of product listings, a brand store, content and graphics, right through to monitoring and reporting. We also pass on our knowledge to you for existing stores in order to optimize your Amazon business.
Overview of our services
Consulting & analysis
Every brand is unique. That's why it takes an individual analysis and consultation with an appropriate strategy to make your brand successful. As an agency for Amazon, we will find the ideal strategy for your brand.
Account Set up
Together we will find the right Amazon account type for your brand and set up an Amazon account that meets your business requirements, including product categories, sales volume, brand protection and advertising.
Brand Registry
Brand owners can register on Amazon and benefit from numerous functions. Building and protecting your own brand, as well as access to marketing and advertising tools with detailed analyses of customer behavior and product performance are just a few of the many benefits.
Listing optimization
To increase the visibility of your products in the search results and attract more customers, we optimize your product listing, promote offers that are optimized for the Amazon algorithm and increase visibility in organic searches through SEO.
SEO
We maximize the visibility of your products with Amazon SEO. We optimize various elements of your listing such as product titles, bullet points, product descriptions, backend keywords and images. The aim is for your products to appear at the top of the search results by entering relevant keywords.
A+ Content
With A+ Content, we enhance your product detail page with rich multimedia content such as images, videos, comparison charts and product descriptions. This feature provides a more immersive and informative shopping experience that increases brand awareness and loyalty.
Brand Store
A visually impressive brand store can help to attract customers and increase sales. In addition to text and images, we also use videos and interactive functions to offer your customers an attractive shopping experience.
Sponsored Product
With Sponsored Product ads, we increase the findability and visibility of your products by displaying them in search results and on your competitors' pages.
Sponsored Brand
Targeted search queries for keywords increase the visibility of your brand and attract more attention on product detail pages. We guide customers to your store with appealing advertising material, e.g. videos.
Sponsored Display
Sponsored Display Ads are automatically generated placements on and off Amazon. They retarget customers who have already seen your product but have not yet purchased it.
DSP campaigns
DSP campaigns are suitable for addressing customers outside of Amazon. They attract attention, increase brand awareness, present your products and can increase conversion rates and ensure measurable results.
The road to success
6 reasons for a full service agency
Expertise
As an agency for Amazon, we have specialized knowledge and experience with the complex and ever-changing world of Amazon. We are at your side as experts in areas such as Amazon SEO, content and advertising.
Planning & consulting
Strategic advice is the key to success: We provide you with customized and individual advice and planning to make your Amazon business successful.
Time saving
Save time because we take over the complex and time-consuming tasks of Amazon marketing and management. We take care of advertising, background processes and much more so that you can concentrate on your core business.
Increase visibility
Through targeted Amazon SEO and effective PPC and DSP advertising strategies, we ensure greater visibility for your products. The evaluation of data and trends enables us to significantly increase performance.
Management
Amazon often presents sellers and vendors with special challenges. As an Amazon agency, we recognize problems and can react as quickly as possible. We offer solutions to minimize risks and secure your presence on the Amazon platform.
Tools & technologies
With our tools and AI-based technologies, we offer you detailed market analyses, keyword research and competitor analyses. This enables us to ensure that your product stands out from the crowd.
Sales model
The sales model plays a decisive role for future activities on Amazon. As a Vendor, you have a low administrative burden, but sometimes have complex contracts with Amazon. As a seller, you have more freedom, e.g. by being able to influence price stability. However, this also comes with a higher administrative burden. We support sellers and vendors as well as a hybrid strategy.
Logistics
Logistics plays an important role in the choice of strategy. Depending on the vendor model, there are different things to consider: The vendor model offers the option of Amazon picking up, storing and distributing your products. Sellers, on the other hand, have the option of using storage and shipping through Seller Fulfilment Prime (SFP) or storage at Amazon with Fulfilment by Amazon (FBA).
Marketing
For products to be found, they must be findable. Complex Amazon marketing includes content marketing such as SEO and brand content such as A+, A+ Premium and Brandstores. Price promotions and discounts, advertising such as performance advertising (PPC) and display advertising (DSP) also offer a lot of potential to push your own brand. They should be used wisely and efficiently.
Do you have any questions?
Let us know where you would like us to help you. We will get back to you with a proposal on how to proceed and take your project to the next level!
kontakt@marktplatz-komplizen.de
+49 (0) 40 – 209 635 42
Marktplatzkomplizen GmbH
Danziger Str. 44
20099 Hamburg, Germany
