Amazon product image description - success through optimized image SEO

The product image description on Amazon is often underestimated. Many Amazon sellers put a lot of effort into their product images and A+ content, but the product image description often goes unnoticed. Yet it can make a significant contribution to the success and strengthening of your own product performance.

What is the product image description and why is it so important?

The Amazon product image description is an often overlooked but important part of A+ content. It allows you to add additional information to product images and highlight the benefits of the product. A well-structured and compelling product image description increases the readability of A+ content, attracts more customers and improves the performance of the product.
Amazon's algorithm scans not only the textual information, but also the product images and their description. If the product image description supports and complements the text, this can have a positive effect on the ranking.
However, it is not enough to insert the descriptions randomly and unedited. It depends on the high quality of each individual image and the use of relevant keywords in the alt attribute - also known as alt text or caption - and in the file name.

The power of product images on Amazon

Images play a crucial role in online retail, especially on platforms such as Amazon. First impressions count, and many customers make their purchasing decisions based on visual representations. Our brains love images and they arouse emotions. As customers cannot physically inspect the product when shopping online, the product images must compensate for the lack of competence and convey the desired information. The charisma and expressiveness of your product images must therefore be so convincing that potential buyers are prepared to make a purchase even without being physically close to the product.

Optimized image SEO - how to do it right

Relevant keywords and image descriptions: Product image descriptions should contain short, concise keywords that fit both the image itself and the text in which the image is published. Be careful not to insert variations of the keywords, but to use the relevant keywords specifically.

• Correctly named image files: The file name of the image files should be compact, unique and meaningful. Use hyphens to separate individual words and always spell out umlauts to avoid possible errors. A good file name should ideally contain the main keyword that also appears in the associated text.
• Quality of the product images: Make sure to use high-quality and appealing images. They should clearly communicate the product features, benefits and USPs (Unique Selling Points) and arouse the customer's emotions.
• Consistent design: Make sure your product images have a consistent design, including colors, fonts, banners and arrows. A consistent appearance conveys professionalism and strengthens your brand presence.
• Different categories of product images: Use different types of product images such as main images, lifestyle images, application images and detail images to highlight different aspects of your product and give customers a comprehensive picture.

The advantages of an optimized product image description

The Amazon product image description is an often overlooked but important part of A+ content. It allows you to add additional information to product images and highlight the benefits of the product. A well-structured and convincing product image description increases the readability of the A+ content, attracts more customers and improves the performance of the product.
An optimized product image description helps the product stand out from the competition and increases visibility. Customers receive an attractive and informative shopping experience thanks to the product images and additional information, which can have a positive effect on the conversion rate and sales.

Conclusion: More visibility through image SEO

The product image description is a decisive factor for your success on Amazon. Through optimized image SEO, you can gain more visibility, increase your conversion rate and boost your sales. Pay attention to relevant keywords, high-quality images and a consistent design to successfully present your Amazon products. Use the power of product images to convince customers and offer an attractive shopping experience.