Sweden
Sweden is a highly digitized country, especially when it comes to online retailing. Some major players in the German and European online sector originate in Sweden: IKEA, H&M, Spotify and payment provider Klarna.
Short Facts
Payment methods
The most popular payment methods are Swish and Wallet apps.
E-commerce Turnover
In Sweden, the market share of e-commerce is just under 14%.
Population
Consumers from 20 - 50 years of age represent the largest buyer group.
Growth
The e-commerce industry expects a 10% increase by 2027.
E-commerce in Sweden
The largest e-commerce platforms are Netonnet, Elgiganten, Apotea, Wish followed by Amazon.
Conclusion
Overall, e-commerce is clearly playing a significant role in Sweden and is widely used by consumers. Despite its very demanding consumers, the Scandinavian e-commerce market is a market with high potential and rapid growth. Most Swedes shop often and a lot on the Internet and are also open to foreign retailers.
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