United States of America
The standard of living in the United States is high. Measured by the gross domestic product of over 20 trillion US dollars, the United States is the largest economic power in the world. Targeting the U.S. e-commerce market is easy for German companies with English as their language of choice. Most purchases are still made from desktops, but more and more prefer to shop from mobile devices.
Short Facts
Payment methods
In the United States, credit card e-wallets are the most popular payment methods.
E-Commerce Turnover
The online share of retail sales in the United States is around 15.3%.
Retail sectors
Digital sales mainly involve electrical goods, as well as clothing, food and furniture.
Consumers
Active buyer groups are aged between 25 and 54.
E-Commerce in the USA
The U.S. market is dominated by domestic players Amazon, ebay, Walmart, Etsy and Target.
Conclusion
The United States are big. The potential of e-commerce is just as huge. Digital commerce is booming in the United States, boosted by the fast Internet. The language barrier is manageable for European competitors.
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