Welt bei Nacht

Amazon & e-commerce in the USA

United States of America

The standard of living in the United States is high. Measured by the gross domestic product of over 20 trillion US dollars, the United States is the largest economic power in the world. Targeting the U.S. e-commerce market is easy for German companies with English as their language of choice. Most purchases are still made from desktops, but more and more prefer to shop from mobile devices.

Short Facts

Payment methods

In the United States, credit card e-wallets are the most popular payment methods.

E-Commerce Turnover

The online share of retail sales in the United States is around 15.3%.

Retail sectors

Digital sales mainly involve electrical goods, as well as clothing, food and furniture.


Active buyer groups are aged between 25 and 54.

E-Commerce in the USA

The U.S. market is dominated by domestic players Amazon, ebay, Walmart, Etsy and Target.

Grafik Menschen mit Megafon und Sprechblasen


The United States are big. The potential of e-commerce is just as huge. Digital commerce is booming in the United States, boosted by the fast Internet. The language barrier is manageable for European competitors.


You have questions?
We got the answers!

Tell us how we can support you and your company, and we'll get back to you promptly. Let’s take your Amazon business to the next level.


+49 (0) 40 – 209 635 42
Marktplatzkomplizen GmbH
Danziger Str. 44
20099 Hamburg


Contact us

Mann und Frau sitzen im Büro am Tisch
Erfahrungen & Bewertungen zu Marktplatzkomplizen - Advertising Performance auf Amazon