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Amazon & e-commerce in Belgium


The Belgian e-commerce market is growing fast - and no wonder: after all, more than 93% of Belgians are regularly online. According to a study by the local industry association BeCommerce, Belgium's inhabitants already made a quarter of all spending online in 2021.

Short Facts

Payment methods

Bancontact is the most popular local payment system.

E-commerce Turnover

In Belgium, e-commerce accounts for 17% of retail sales.


Consumers aged 23 - 45 represent the largest group of buyers.


The e-commerce industry expects a 10% increase by 2027.

E-commerce in Belgium

The largest e-commerce platforms are Coolblue, Bol and Zalando. Amazon did not enter the market until 2023.

Grafik Menschen mit Megafon und Sprechblasen


The Belgian e-commerce market is growing steadily. In 2022, 40.5 million online purchases were made, which represents an increase of 29% compared to the previous year. Figures that are impressive. Around 80% of Internet users already shop online, and the overall trend in Internet usage and online purchasing behavior is rising.