Italy
E-commerce in Italy has seen a significant upswing in recent years. Italian consumers are increasingly embracing digital services and the market is becoming more sophisticated. The majority of Italians are convinced of the benefits of e-commerce and like to buy online often.
Short Facts
Payment methods
The most common way to pay is by credit card.
E-commerce Turnover
Amazon is the largest online platform in Italy, with an annual turnover of more than 5 billion Euros.
Population
Consumers aged 25 - 45 represent the largest group of buyers.
Growth
The e-commerce industry expects an annual increase of 10% until 2027.
E-Commerce in Italien
The largest e-commerce platforms are Amazon, Shein, eBay, Subito, Zalando followed by ManoMano.
Conclusion
In Italy, e-commerce is slowly but steadily gaining popularity. Despite the financial crisis that has affected southern European countries, the Italian e-commerce market has performed well. In addition, the Italian government has decided to invest in modernizing the country's digital infrastructure.
You've got questions?
We have the answers!
Tell us how we can support you and your company, and we'll get back to you promptly. Let’s take your Amazon business to the next level.
contact@marktplatzkomplizen.de
+49 (0) 40 – 209 635 42
Marktplatzkomplizen GmbH
Danziger Str. 44
20099 Hamburg
Marktplatzkomplizen