Amazon has grown from its humble beginnings as an online bookseller to become one of the largest and most influential e-commerce and technology giants in the world. In North America, one of its core markets, Amazon has developed an unparalleled presence and impact that goes far beyond mere online retailing. This presence is reflected not only in the impressive variety and availability of products on offer, but also in the way Amazon has fundamentally changed people's shopping habits. With services such as Amazon Prime, which offers fast and free shipping, access to streaming services and exclusive offers, Amazon has redefined consumer expectations for convenience, speed and value. In addition, Amazon Web Services (AWS) has revolutionized the IT industry by providing businesses of all sizes with powerful cloud computing solutions that drive innovation and growth.